2016 was a pivotal year for me. I made a very hard decision (which is still hard many days) to move away from being in the field and working directly with species to jump into what was then a very new, emerging conservation tech space. I couldn’t get out this idea out of my head for a way to connect conservationists in the field directly with people who wanted to do more (what would soon become Key). I knew nothing about designing and building an app/platform, running a busin